Hi, My Name is Vaishali Jain. I am from Delhi. I am here to present a solution for designing a technology framework for Gram Udyami the next generation Rural E-Infopreneur.
India is one of the largest populated economy with rural
population of about 833.4 million citizens. It is an open ended challenge to
work in rural area where the mind set of citizens are different than those in
Urban areas.
But the Rural market has high volume of customers providing
a large market base for potential entrepreneurs. For this, First of all, there is a need to
collect possible data and then providing the resources as per their taste and
demand.
(A) The
Constraint first arose for this is ‘Collection
of Data’. Rural India has a potential source to provide massive data.
It could be accomplished through various possible ways:
1) Collecting all relevant information from local Schools,
Colleges, Hospitals and various operating
NGO’s about the total number of students, males, females, death rate,
birth rate, sex ratio, common diseases, education rate, requirements of locals,
income of locals, basic need in the village etc.
2) Conducting
Door to Door survey’s through authenticated E-Infopreneur gathering information
about their income, work and lifestyle.
3) Checking
out all middlemen associated in the region for the work done by locals.
4) Automated
Weather Devices could be used to know about the weather conditions and Associated
livelihood.
(B)
INCENTIVE
PROGRAM:
Collecting data is the most important task
and is the most difficult one as well. To ensure quick completion of campaign,
some percentage of incentive should be given to persons conducting surveys.
Also, it is important that local who provide data should be kept motivated and
intact. Thus they should be given some nice schemes such as discount coupons
which they can avail while buying groceries.
(C)
TECHNOLOGY:
After collection of such data, it would be
easy to trace the implementation of required Technological base in the region.
Technological Advancements such as providing farmers with automated tools to
detect the fertility of soils, Developing an app forecasting the weather
conditions and also describing the estimate harvesting time of crops, Connecting directly to rural areas using
mobile and internet technology, Using solar devices and Irrigation plants to
support modern and advance techniques of agriculture.
(D)
AGGREGATION
AND ANALYTICS:
Information collected should be aggregated
and put into in high secured database. Such database is very useful for further
analysis to establish a parity of demand and supply in Rural Region. It could
help in establishing a competitive edge and would prove to be beneficial in achieving
the ultimate target of the company i.e. Understanding the Rural Market Place
and setting a market share.
Few points that need to be considered in this entire
framework are as follows:
1) Data
collected should be properly authenticated and should be protected from various
threats
2) Technological
advancement in Rural is a challenge as Rural customers are of different mind
sets. So, to overcome these problems, various workshops and camps should be
organised explaining and motivating them to be techie-friendly.
3) There
should be a chain of hierarchy through which sensitive information passes. It
would also help to establish accountability and reporting mechanism.
4) In
rural India, there must be some resistance to change, it should be handled very
carefully keeping in mind sentiments of locals.
I hope I did justice to the problem offered.
Thank you for this opportunity.
VAISHALI JAIN
Twitter handle - vjain8791
